Maximizing Enablement Impact with Limited Resources
Ad Tech
A talented former account executive and first-time sales enablement leader wore three hats in a lean business model: in addition to planning and executing training for all revenue-generating roles, he managed the BDR and presales functions — entirely on his own.
Maximizing Enablement Impact with Limited Resources - Ad Tech
While he preferred to operate at his typical high standards, he could only focus on so much at any given time. I was brought in to multiply his valued expertise, addressing immediate needs to scale his subject matter knowledge by streamlining onboarding content, evaluating and launching a lightweight LMS, and mapping out programs, technology, and workflows over the next few quarters.
Once we transformed the enablement workflow to be more proactive than reactive, my client could provide more 1:1 coaching to individual sellers while up-leveling his content library.
Enablement maturity models help you see clearly how to prioritize towards revenue-generating results today, while building towards a more scalable, well-budgeted enablement program in the quarters and years ahead.